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Channel: LaneTerralever » Mobile Marketing & Strategy
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Terralever Launches iPad Application for Pulte Homes

Pulte Homes (PulteGroup) came to Terralever looking to create a portable application to assist their sales associates in showcasing available homes in a way that reflected the innovation with which...

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American Idol’s Missing Mobile Application May be Costing them Millions of Votes

‘Scotty is in it to WIN it!’ – this is a phrase that American Idol fans (myself included) have heard for the past four months when Randy’s premonition finally came true as 29.3 million people enjoyed a...

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Plus, Mobile and Zuckerberg’s Spartan

The launch of Google Plus has triggered an enormous amount of buzz over the past few weeks, and rightfully so. By amassing a user base of over right around 20 million since launching a month ago,...

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Mobile vs. Web

When was the last time you clicked on a desktop icon to launch a brand’s application instead of typing the URL in your web browser? For most of us it seems absurd, but mobile users do it every day to...

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Facebook Introduces Page Post Targeting

In recent months Facebook has been devoting a great deal of focus on extending the advertising options available to Facebook Page administrators and marketers and amidst this onslaught of releases it...

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Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist

Really, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages. In...

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The Latest in Digital: Econsultancy Digital Trends 2014

At the close of 2013, Adobe and Econsultancy surveyed over 2,500 marketers and digital professionals regarding digital marketing trends for the coming year. The results point to a continued surge of...

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Niche Apps are the Future of Social Media

A few years back, those plugged into the tech world began to notice the steady rise of niche social platforms. Sure enough, the trend followed through and we’re now seeing mobile micro-communities...

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How to Distribute the Right Content to the Right People.

Marketers will agree across the map that having awesome content amplifies your brand’s digital presence. However, having the right content does not necessarily mean that it’s reaching the correct...

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Apps that Help You Help Yourself: Do Incentives Work?

The ‘help me help myself’ concept is nothing new. Humans have always sought to improve themselves. We vow, again and again and especially on New Year’s Day, to quit smoking, take up running, go green,...

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Is Your Marketing Budget Being Used to Its Maximum Potential?

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where it should go. Markets...

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How Social Media “Buy Buttons” Are Reshaping Ecommerce

Just when you thought the world of Twitter couldn’t get better, enters: the Twitter “Buy Button.” The powerhouse social platform now wants you to shop while you tweet. Nowadays it’s hard to find...

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It’s a Mobile Payment Invasion

Google Wallet and Venmo and PayPal, oh my! The mobile payments business in the US is evolving rapidly, and the evolution is just beginning. In addition to the conventional credit cards, debit cards,...

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To App or Not to App: Are Mobile Apps and Ads Beneficial for Marketers?

The 21st century is a time of mobile app madness. While there is no use in making an argument against their popularity, there is justification for raising the question of whether or not mobile apps are...

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Magazines Stepping Up to Show They’re Here to Stay

At Laneterralever we like to adhere to a healthy mix of traditional and digital advertising. That said, the predictions of the demise of traditional media outlets like magazines can’t be ignored...

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